Fitz’s opens second location in south county


St. Louis favorite Fitz’s Root Beer has a new home in south county after the company opened a second location at 5244 S. Lindbergh Blvd. last week.

The 220-seat restaurant, dubbed Fitz’s SoCo, is open for lunch and dinner, from 11:30 a.m. to 8 p.m. Monday through Thursday, 11 a.m. to 9 p.m. Friday and Saturday, and 11 a.m. to 8 p.m. on Sunday.

“South County is a special place for me – my wife, Dana, graduated from Lindbergh High School, and my son played hockey at the Affton Rink for many years,” Fitz’s owner and president Michael Alter said in a news release. “I’ve been actively searching for a South County spot for a long time, as the area has loyally supported our brand from the very beginning. I also strongly believe that South County is underserved by local restaurants so we are very excited to become an active part of the neighborhood.”

The centerpiece of the new 9,000-square-foot location is an old-fashioned dairy bar with Fitz’s Root Beer and other real draught sodas. Fitz’s also offers a full service bar with crafted cocktails and a variety of local craft beer.

Like its original Delmar Loop location, the south county location will serve up burgers, barbecue and other classic American fare, along with bottomless mugs of Fitz’s draught sodas.

A festive grand opening, celebrating the launch of the “new” vintage bottling line, is scheduled for the spring.