New Ulta Beauty store holds grand opening this weekend

The new Ulta Beauty store in south county will hold its grand opening this weekend.

The store, 420 Elm Park Drive in Concord, 63128, is next to the new Hobby Lobby store near Costco off Rusty Road.

The grand opening will take place from Friday, Oct. 27, through Sunday, Oct. 29. Each day, the first 100 guests 16 years of age or older will receive a free gift valued from $5 to $100.

Store hours are 10 a.m. to 6 p.m. all three days.