Looking back: Blues mascot Louie visits Concord Elementary to collect Santa letters


Louie befriended a first-grade student who was also wearing a St. Louis Blues shirt while collecting letters for Santa on Dec. 7, 2018.

Editor’s note: During the COVID-19 pandemic, The Call is looking back at school news from when students’ time in class was more normal. This news is from December 2018. 

Louie, the St. Louis Blues mascot, visited Concord Elementary School during National Believe Day on Dec. 7, 2018 to collect letters for Santa from first-grade students. During National Believe Day, Macy’s doubles its donations to the Make-A-Wish Foundation from $1 to $2 for each letter to Santa they receive.

That year marked the 11th year of Macy’s campaign. Letters could be sent online or delivered to Macy’s locations through Dec. 24. For more information about Macy’s Believe campaign and sending letters to Santa, visit macys.com/believe.

Louie collected letters for Santa from first grade students at Concord Elementary School for Macy’s Make-A-Wish donation campaign from Concord Elementary in December 2018.
Louie teamed up in December 2018 with first-grade students at Concord Elementary School to collect letters for Santa. He donated the letters to a local Macy’s store on National Believe Day.