Nearly two months after the topic was presented to Crestwood’s Park Board, the name and logo for the new Crestwood community center have been finalized.
The decision was reached at the Oct. 14 Board of Aldermen meeting, when it was put to a vote. The community center will be called “The Cliffs at Whitecliff Park” — or simply “The Cliffs,” for short — and it will be marked with a logo of a tree encapsulated by a house.
“The Cliffs at Whitecliff Park will serve as both a daily gathering place for residents and a venue for special events such as weddings, reunions and community celebrations,” the city of Crestwood stated in a release. “The new logo reflects that dual purpose — welcoming and approachable for everyday recreation, yet refined and elegant enough for formal occasions.”
Crestwood’s communications manager AJ McNaughton designed the logos and formulated the branding. He worked with Mayor Scott Shipley, Parks and Recreation Director Eilien Ramirez and City Administrator Kris Simpson to go through initial rounds of design before presenting it.
After the name and two logos were presented to the Park Board on Aug. 19, it went before the Board of Aldermen. At the board’s Sept. 23 meeting, the aldermen voted on which names they preferred for the community center and agreed with “The Cliffs.” Other names included “The Quarry Lodge” and “The Creekside Community Center.”
The tree in the logo harks back to the reason Crestwood got its name: for the oak tree on the crest of a hill. Members of the Park Board and the Board of Aldermen both enjoyed that piece of trivia, which may go unnoticed by many residents — but for the few who do notice it, it’s a sweet nod to city history.
There will be three secondary logos that can be used on event branding, apparel or stationery for events at the community center. These logos use the imagery of an oak tree, an acorn and a kestrel bird, which is native to the area. McNaughton picked these three images for their relevance to the city of Crestwood.
Construction on The Cliffs broke ground on May 23, and the center is now expected to be finished in 2026.