St. Louis County residents will soon be hearing a lot more about the convenience of curbside recycling thanks to a partnership between the Curbside Value Partnership, or CVP, and the county’s Recycling and Solid Waste Management Program.

CVP is a national invitation-only program designed to help communities grow their curbside programs through education and increased attention to data.

Since 2005, CVP has engaged 28 communities and four states to develop, execute and measure effective education campaigns, according to a news release.

St. Louis County was chosen as the latest partner after interviewing several communities across the country. The Solid Waste Management Program provides resources and manages enforcement for all 91 municipalities and eight unincorporated districts in the county, which includes nearly 1 million residents.

“We are pleased to have Saint Louis County as our latest partner. The county already has impressive recycling participation in some areas,” stated David Gill, CVP board chair and global account director for Novelis Corporation. “We are looking forward to working with them to develop a unified campaign that can be used by everyone to help elevate recycling countywide and increase participation even more.”

CVP and the county will work together to create, roll out and measure an education campaign to grow participation in curbside recycling and ultimately boost volume, the release stated. Ordinance changes implemented in 2008 incorporated curbside recycling as part of basic trash service. The county now has the opportunity to create their first-ever unified campaign to streamline education and increase the volume of recyclables collected across the wide geographic region, according to the release.

“Through this partnership we will reiterate the ease of recycling and hopefully motivate residents who aren’t participating to start and those who are to set out their containers every single week,” stated Steve Thompson, CVP executive director. “In addition, Saint Louis County does a great job collecting data. We’re really looking forward to utilizing that to measure the campaign’s impact moving forward.”

“Saint Louis County is pleased to be selected as a partner by CVP,” stated John Haasis, program manager of the Recycling and Solid Waste Management Program. “As we continue to promote recycling to our residents, we recognize the expertise and resources that CVP brings to the table. We look forward to this collaboration and are eager to reap the rewards in increased recyclables.”

The campaign is expected to launch this fall with planning already in full swing, according to the release. Education strategies and tactics will likely include an enhanced Web and social media presence, marketing, public relations and grassroots, community-level outreach. The county will measure the impact of the campaign via the Re-Trac Emerge data management tool which CVP provides to partner communities at no cost, the release stated.

St. Louis County residents will soon be hearing a lot more about the convenience of curbside recycling thanks to a partnership between the Curbside Value Partnership, or CVP, and the county’s Recycling and Solid Waste Management Program.

CVP is a national invitation-only program designed to help communities grow their curbside programs through education and increased attention to data.

Since 2005, CVP has engaged 28 communities and four states to develop, execute and measure effective education campaigns, according to a news release.

St. Louis County was chosen as the latest partner after interviewing several communities across the country. The Solid Waste Management Program provides resources and manages enforcement for all 91 municipalities and eight unincorporated districts in the county, which includes nearly 1 million residents.

“We are pleased to have Saint Louis County as our latest partner. The county already has impressive recycling participation in some areas,” stated David Gill, CVP board chair and global account director for Novelis Corporation. “We are looking forward to working with them to develop a unified campaign that can be used by everyone to help elevate recycling countywide and increase participation even more.”

CVP and the county will work together to create, roll out and measure an education campaign to grow participation in curbside recycling and ultimately boost volume, the release stated. Ordinance changes implemented in 2008 incorporated curbside recycling as part of basic trash service. The county now has the opportunity to create their first-ever unified campaign to streamline education and increase the volume of recyclables collected across the wide geographic region, according to the release.

“Through this partnership we will reiterate the ease of recycling and hopefully motivate residents who aren’t participating to start and those who are to set out their containers every single week,” stated Steve Thompson, CVP executive director. “In addition, Saint Louis County does a great job collecting data. We’re really looking forward to utilizing that to measure the campaign’s impact moving forward.”

“Saint Louis County is pleased to be selected as a partner by CVP,” stated John Haasis, program manager of the Recycling and Solid Waste Management Program. “As we continue to promote recycling to our residents, we recognize the expertise and resources that CVP brings to the table. We look forward to this collaboration and are eager to reap the rewards in increased recyclables.”

The campaign is expected to launch this fall with planning already in full swing, according to the release. Education strategies and tactics will likely include an enhanced Web and social media presence, marketing, public relations and grassroots, community-level outreach. The county will measure the impact of the campaign via the Re-Trac Emerge data management tool which CVP provides to partner communities at no cost, the release stated.