Aldermen support sponsorship policy

The Crestwood Board of Aldermen recently voiced its support of a sponsorship policy for city parks as a possible revenue generator.

Aldermen voted 7-0 on Feb. 22 in support of a sponsorship policy prepared by the Parks and Recreation Department and asked that the document be developed further.

The idea for city park sponsorships originally came up two years ago when a Revenue Committee of residents met to brainstorm new ways Crestwood could make money. The committee, chaired by Ward 2 Alderman Chris Pickel, presented the board in February 2009 with 10 suggestions for bolstering revenue.

The Park Board recently voted to recommend aldermen approve the proposed sponsorship policy.

The purpose of the policy, as proposed, is to “safeguard the city’s values, image, assets and interests while increasing the opportunities for revenue generation.”

The policy would apply to:

• Program and special event sponsorship.

• Naming or renaming of city property, buildings and structures.

• Paid advertising on city property, at city events and in city publications.

• Preferred supplier status.